With the evolution and change of modern technologies, medium and small business enterprises are doing every possible thing to keep up with the pace while also assuring it to be true for the human community.
Brick-and-mortar businesses are embracing two fundamental strategies; either they are shifting their entire business model to ‘Online’ or else beefing up their existing business with efficient digital marketing strategies; to capture the lucrative and growing online market place.
Digital marketing is not only the process that attracts your target audiences online; in fact, it is a powerful process that can spell a huge difference between a failed and a successfully thriving business. This is crucial because getting enough traffic to your website does not mean that they will certainly amount to something unless they are converting your leads to any sales.
If we plunge into the digital arena, we can find that businesses are increasingly heading towards digital marketing tools that are providing them with the best opportunities for business growth, survival, and business growth.
In this blog post, we have listed 10 reasons, that will help you learn how digital marketing is a wise investment decision and an effective marketing channel that can help your business grow incredibly if done right.
Why Digital Marketing
- Digital Marketing Smoothen the Online Playing Field for You
Gone are the days, when digital marketing was only considered to be a thing for a multinational and large corporation that has enough money and resources to invest in an online marketing campaign.
In actuality, digital marketing levels the playing field for medium and small-sized enterprises, so that they get a fair chance to compete against the big boys in town, and get equal opportunity to attract their deserving share of the target audience.
Digital marketing tools being relatively cheaper, small, and medium-sized organizations now have the chance to perform those marketing and sales processes that were only available to large businesses earlier.
For instance, even small enterprises can achieve high customer engagement levels without having a proper call-center set up, or having branches, physical stores of marketing offices in these locations.
Social media platforms, smartphone devices, and the internet have turned out to be amazing resources that are providing equal and fair opportunities to business enterprises of all types and sizes to explore and exploit their share of the target audience by using similar digital marketing resources.
- It is More Cost-Effective in Comparison to Conventional Marketing Methods
Digital marketing provides business a more cost-effective marketing channel that guarantees results as well, even if you have limited resources and capital.
According to the Annual Digital Marketing Spend Report by Gartner,40% of the businesses agreed to the fact that they made considerable savings since they started using digital marketing methods for their business promotions and customer engagement.
Gartner’s reports further claimed that this is the primary reason why more than 28% of business owners shift and allocate their marketing budget from conventional marketing channels to digital marketing mediums while investing progressively into digital tools and techniques.
A HubSpot report also confirms that companies using digital marketing trends to get better Cost-Per-Lead (CPL) as compared to the ones that use regular or conventional marketing channels.
- Digital Marketing Delivers Real Conversions
The percentage rate of incoming traffic converted into leads, sales or subscribers is the measuring criteria for assessing the success of any online product/service; subjecting to the purpose of the website.
All your incoming traffic and your marketing efforts are simply a waste if they are turning into any type of conversion. This is the foremost reason, businesses are streamlining all their marketing efforts, especially digital ones towards ‘Conversion Optimization’; keeping it at the top priority.
There are various digital marketing tools and techniques available in the market such as Social Media Marketing, Search Engine Optimization, Content Marketing. and Email Marketing, etc.
According to a recent study undertaken by HubSpot titled ‘2018 State of Inbound Marketing Report’, SEO, Social Media Marketing, and Email Marketing are found to be most effective in generating quick interaction and communication with the targeted audiences, while delivering higher conversion rates as compared to average.
- Digital Marketing Simply Mean Better Revenue Generation
Effective digital marketing techniques do not only generate higher conversion rates but also load revenues into your pockets. According to a study by Google Inc.
conducted in collaboration with IPSOS Hong Kong, companies using digital marketing strategies claimed to experience 2.8 times better revenue growth expectancy, concerning those who are not using it.
Due to better expectancy of revenue growth, small and medium-sized enterprises that are using digital marketing techniques reported to have 3.3 times improved chance of opening their business doors and expanding their workforce to further reach their target market both abroad and locally.
- It Fosters Better Interaction with the Target Audiences
Another great reason that why digital marketing is overtaking the traditional marketing channels is internet marketing’s abilities to enable real-time interaction with the target audience.
Any form of engagement is what your customer expects from your end when interacting with your business or brand. Hence, the way your business handles these engagements can spell out a significant difference between the failure or success of it.
Providing your customers with proper engagement points and maintaining consistent interaction with them can provide you with regular insights into your customers’ changing needs and expectations.
This information is very vital for any business because it can steer it towards making right, insightful decisions, while enabling you to provide an even better experience to your customer, developing stronger relationships with them, and earning the trust and loyalty that you will need when your business starts to grow.
- Digital Marketing Serve to Mobile Consumers
Undoubtedly, mobile phones and the internet have turned out to be the biggest wave of communication and dissemination channel so far; that is primarily brought about by the rapid proliferation of smart and internet-enabled devices.
Today, these smart devices have become a central part of our lives. Hence, now is the best time for your business to have digital marketing campaigns that are intended towards these smartphone users so that you can pave them to achieve faster expansion and better business growth.
- It Helps You Building Your Brand Reputation
The actual power of digital marketing lies within its ability to ty attract and retain the targeted audience. Such type of audience is usually ready for the content and shows interest in the brand, services, or products that you have to offer; and approximately 40% of them are interested enough to make a purchase too, according to Gartner’s report.
Hence, if you deliver, what your promise as a brand, can help you develop a stronger relationship with your audience, and also helps in turning these potential buyers into paying customers, that most of the time go back to your website on regular basis and make further purchases.
This is beneficial for your brand in a way because a loyal and satisfied customer is most likely to tell other people too about your brand and their experience with it. Hence, as expected, your brand reputation goes viral and open up further prospects for you to expand your business and reach bigger markets.
- Digital Marketing Provide Your Better Returns on Your Investment
With better branding and better revenues, digital marketing provided increased ROI than marketing channels and traditional media. With conventional marketing tools, the cost is too inflated, especially for medium and small enterprises, and the results they receive are also difficult and vague to measure.
On the other hand, digital marketing tools and their results are easy to be monitored and tracked, and you can immediately measure and realize the results as soon as your target audience becomes a successful conversion or lead, for instance by subscribing to a newsletter, or by providing their contact information, or simply by making a transaction.
However, the key to success in digital marketing is to maintain a steady traffic flow that converts into leads and sales. The more your business is capable of generating that kind of targeted traffic, the quicker it can realize its ROI.
- You Can Earn Increased Trust of Your Customers Through Digital Marketing
Digital marketing primarily rides upon the latest online trends that are mainly focused on social media signals generating from more personalized and direct interaction between the brand/business and their target audience.
It mainly leverages the testimonials, social proofs, and social media signals from the real consumers who either have previously bought or used the product or subscribed. So, it is simple, the more reliable social signals that your business has, the greater it will generate the trust for your targeted audience; most of which could become your future paying customers.
- Digital Marketing Strategies Can Help You Entice Your Audience to Take Favorable Actions
Where testimonials and social signals can help you earn the trust of your target audience, digital marketing can help you make effective use of the effective tactics that can be used to entice people to take actions that are favorable to your brand and business.
We know that conversions to sales or lead can only be initiated, but they are still in full control of the user or site visitor. And, that they are not at all compelled to make a purchase or subscribe, but digital marketers can make them do so, by using creative and clever ways to entice conversion, by using ‘Call-to-Action.
Call-to-Action specifies that what your user should be next doing on the website i.e. either download something or sign-up, checkout to payment, etc. These specific Call-to-Action steps can entice your users to perform favorable actions.
Attractive buttons, creative forms, colorful scheme pallets, text positioning, and graphics are all the factors that can help you generating favorable action on your website.
Author’s Bio Sam Khan is a Professional Digital Marketer at Codes Creators Inc, Which is providing website design, mobile apps, SharePoint Online, and IT services. Code Creators Inc. is well-reputed in the industry for providing high-quality and affordable services to its clients all over the world. Connect with us on Facebook, Twitter, and LinkedIn.Business photo created by rawpixel