In today’s environment, digital marketing has emerged as one of the most promising job paths. SEO is an essential component of any digital marketing strategy. Indeed, sectors such as Search Engine Optimization, social media, and analytics will generate millions of new employments over the coming years.
Every business demands greater business exposure, better branding, more online traffic, high ROI, and deep insight into consumer behaviour, and SEO plays a vital role in all of these elements.
If you seek to obtain your ideal job in SEO, whether you are new or experienced, this article addresses some of the most frequent SEO Job Interview Questions.
1) What do you mean by keyword? How is it essential from an SEO point of view?
Keywords are of utmost importance concerning SEO. Keywords, also known as focus keywords or SEO Keywords, are a group of words that help find the right type of content over the internet. Instead, they describe the kind of content we want to explore over the internet.
Keywords help us find the result with the help of search engines like Google. Keywords are crucial for Google and SEO specialists because they provide a good understanding of consumers and what they want, allowing businesses to satisfy their demands. Keywords also give a target for companies to direct their content.
Also Read: SEO For Beginner in 2021
2) What are the various categories of SEO?
SEO is of three types:
a) On-Page SEO: On-Page SEO is also known as on-site SEO. This type of SEO is done to optimize the website’s content, including blogs, posts, meta descriptions, meta titles, images and many more.
b) Off-Page SEO: This type of SEO takes place away from the website. This type of SEO creates a strong brand image and improves the website’s position on the search engine result page (SERP).
c) Technical SEO: This type of SEO is essential to optimize the website so that search engines can crawl and index the website.
3) What do you mean by Search Engine?
Search Engine helps the user explore the wide range of information present on the internet by using relevant keywords known as focus keywords. Once the user has entered the appropriate keyword, the search engine returns a search engine results page (SERP) which has all the possible answers to the query asked by the individual. The result is ranked in the form of relevancy and on the quality of SEO of the content.
4) Name some other search engine other than Google.
Some other search engines other Google is as follows:
5) How is a Do-follow link different from a No-Follow Link?
Dofollow links act as guidance for the search engine to follow the website and reach it. If a website has a do-follow link, then it strengthens the SEO of the website as such link pass the authority of the original site to the destination site of the association. This phenomenon is called “Link Juice”. The greater the number of do-follow links a website has, the greater the Domain Authority of the website.
On the other hand, No-follow links guide the search engine to neglect the link, and thus they do not pass the authority to the other site. That is why these terms do not impact the SEO of your website.
6) Name a few methods by which you do the Off-Page SEO of the website?
Some of the methods are as follows:
a) Directory Submission
b) Blog Commenting
c) Social Bookmarking
d) Forum Answering
e) Yahoo Answer
7) What do you know about White Hat SEO and Black Hat SEO?
It is a ubiquitous SEO Job Interview Question. White Hat SEO refers to the SEO done keeping in mind the guideline of the search engine. You don’t make use of manipulating manners to rank high in the search engine results. You make your website more user-friendly and provide quality content to your audience.
On the other hand, Black Hat SEO involves using shady methods to rank high in search engine results. You do not follow the search engine guidelines. These methods are not helpful in the long run. This method includes building a PBN network, link framing, link exchange. The website may get penalized or may be banned by the search engine.
8) What is a PBN?
A PBM refers to a network of websites to build links. This way the domain authority of the destination website increases as all the link leads towards a single website. This method thus manipulates the search engine ranking.
9) Name some of the most common SEO tools.
Some of the most common SEO tools are as follows:
a) Google Search Console
b) Google Analytics
c) Google Keyword Planner
10) What is a backlink?
An inbound link coming to your website from some other website is called a backlink. Good quality backlink helps strengthen the SEO of the website as they indicate that the content is good, which impacts your SREP significantly.
11) What do you mean by web crawling?
Web crawling is a process by which a search engine uses its bot to crawl through websites for indexing. These crawlers are known as spiders. They crawl one page at a time until all the pages of the website are indexed.
These crawlers help in collecting information and relevant link present on a website.
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